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| Since its establishment in 1975, Asha Handicrafts Association has given marketing support to various groups of small producers and craftsmen co-operatives. Asha fosters Fair Trade practices to aid marginalized and small scale handicraft producers. |
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| It is a single organization having two distinct divisions: one is engaged in Trading and other is our Resource Center that oversees welfare programs, training activities as well as crafts promotion and producer development. |
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| By purchasing directly from the artisan groups and offering advance payments on orders, Asha increases the income levels of producer groups and prevents the accumulation of long-term debts. |
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| Asha gives the artisans an opportunity to improve their living standards and continue with their livelihoods - the tradition of Indian Crafts. Asha also provides training and teaching facilities, establishing new local groups of craftsmen. |
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| Furthermore through our trained welfare professionals, Asha supports the community. |
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