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| To put people before profits. |
| To do business with a view to transform lives. |
| Ensure producers gets a fair share of the retail value of their product. |
| Ensure no child labour is involved in the production process. |
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| India has always been renowned for its rich silk fabrics, woodcarvings and carpets. However, many of these products are produced in conditions of abject poverty for the craftsmen, exploited by large producers and moneylenders. |
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| Asha Handicrafts is a not-for-profit making body, based in Mumbai, India, working to promote Fair Trade and Fair Trade practices. |
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| As a member organisation of the International Fair Trade Association [IFAT], Asha Handicrafts ensures that the benefits of handicraft production reach the craftspeople themselves. |
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Asha Handicrafts was formed in 1975, with the mandate to
TRADE, TRAIN & TRANSFORM |
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ASHA’S VISION
ASHA ASPIRES TO BE, BY THE YEAR 2020, THE NATION’S LEADING BRAND
OF FAIR TRADE PRODUCTS, COVERING PRODUCERS OF ALL STATES IN
INDIA.
THE
MISSION
ASHA HANDICRAFTS IS A
NOT-FOR-PROFIT AND ENVIORNMENT-CONSCIOUS ORGANIZATION, WHOSE
MISSION IS TO PROMOTE THE SOCIAL AND ECONOMIC WELFARE OF ITS
ARTISANS AND PRODUCER GROUPS IN INDIA, BY MARKETING THEIR
PRODUCTS THROUGH FAIR TRADE PRACTICES |
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