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| To put people before profits. |
| To do business with a view to transform lives. |
| Ensure producers gets a fair share of the retail value of their product. |
| Ensure no child labour is involved in the production process. |
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| At Asha Handicrafts, a Fair Trade Certified label guarantees: |
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| A Fair Price |
| Quality Handicraft Products |
| Welfare of the Artisan Community |
| Dedication to protecting & preserving the Environment |
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| Asha Handicrafts, a Fair Trade Organization, are helping to spread the concepts and benefits of Fair Trading in India and abroad. |
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| Asha means "HOPE" in Sanskrit. Thousands of artisans and producer groups depend on Asha Handicrafts for assistance throughout India. |
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| Asha Handicrafts Association is a society formed with the objective of preserving crafts of India through marketing them abroad and providing training in craft development. |
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| To apply the surplus generated from the business to fulfill the objective of the association and engage in acts of charitable nature. |
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